Win People Over Rather Than Win Arguments

I found this fascinating quote today:

Winning an argument is tempting for most people working in a team. Who does not wish to be right? Who does not want to have the last say and feel victorious? But if your focus is on the team’s progress and not on personal whims, sometimes it is better in the first place not to get into an argument. The best way to get your message across to people is to win them over instead of winning an argument with them.deepimpactonline.com, Win People Over Rather Than Win Arguments, Mar 2010